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Because of Ogilvy's unsurpassed global reach and talent, clients can feel extremely confident that a brand assigned to Ogilvy Healthworld will be a success – no matter if it is a major new launch or a product that requires special attention. Ogilvy Healthworld has continually demonstrated it is unique in its ability to create a life for a brand."
Steve graduated from Columbia University in 1968 with a BS and received an MBA in 1973. He has worked in the pharmaceutical industry since 1968 for companies such as Bristol-Myers Squibb, Carter Wallace and DuPont, as well as advertising agencies that specialize in healthcare. During his career, Steve has held positions in marketing research, product management, new product planning and commercial development. Steve founded Healthworld in 1986 and now serves as Ogilvy Healthworld Chairman and Chief Executive Officer. He was also honored as the Entrepreneur of the Year by Ernst & Young and NASDAQ in 1999 and as the industry's Man of the Year in 2000.
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Gloria Gibbons
Regional President, Ogilvy Healthworld Europe
 “My aim is to deliver for our clients in the smartest way possible - locally, regionally and globally. We have great talent and resources at our disposal in Europe. We can deliver integrated campaigns, across discipline, to make our customers' budgets work harder and save client time. We have a strong track record in delivering global brand
campaigns that bring products to market rapidly, with a consistent global message and identity. And we work hard not only to make our creative leading-edge and award-winning, but also to generate commercial impact."
With 18 years of experience in healthcare communications consultancy, Gloria has worked across a range of disciplines and has run agencies specializing in advertising, branding, PR, medical education and DTC.
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Graham Edwards
Regional President , Ogilvy Healthworld Asia-Pacific and Middle East
 "In the Asia-Pacific region, our primary goal is to maximize sales of our clients' brands. We achieve this by developing single-minded, focused communication strategies that lead to world-class creative solutions. Our team comprises some of the best talent in the industry, with many years of experience across a wide range of therapeutic categories, including prescription drugs, OTC, DTC, medical devices, hospital care, health insurance and medical education campaigns. We also have access to the resources of Ogilvy Healthworld around the globe and are able to draw on experts who have often aquired expertise with brands that have yet to be launched in Asia."
After graduating from Manchester University in chemistry, Graham worked as a sales representative for Eli Lilly. He
subsequently held Export Management and Product Management roles with Smith & Nephew
, as well as a Group Brand
Management role with Abbott in the UK.
After moving into the pharmaceutical advertising arena, Graham emigrated to Australia, where for the last 20 years he has built up a wealth of experience in both healthcare and consumer advertising. It is this blend of disciplines that allows him to bring a fresh point of view to healthcare marketing.
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Martin Skelton, Phd
President, Ogilvy Healthworld Medical Education, US
 "The 360 Degree services unique to Ogilvy Healthworld are based on expertise drawn from numerous cornerstone service offerings. We witness the amazing power of applying our early brand lifecycle services in clinical trial recruitment, medical education and branding, followed by the translation of those activities into fully integrated advertising and PR launch programs. Medical education represents a key component of the Ogilvy Healthworld offering, with Med Ed centers of excellence across the entire network. Our offices in the US, Europe, China, India and the Asia Pacific region, considered the best in category for medical education, allow fully coordinated Med Ed programs to be planned and executed. Adding the power of full integration with other services, this sets Ogilvy Healthworld apart as the most globally active and effective communications agency."
Dr. Martin Skelton joined Ogilvy Healthworld in 2004 to lead the US medical education division. Prior to that he was Director of Scientific Services at Phase Five Communications - a Grey Healthcare Group Company. His 15+ years of medical education and strategic planning experience are based on biomedical training as a research scientist. A native of the UK, he earned his PhD in neurophysiology from the University of Wales, UK, and then continued his research career as a National Institute of Mental Health Fellow at the Center for Neurobiology, New York State
Psychiatric Institute and Columbia University College of Physicians & Surgeons in New York. His marketing experience spans pre-market conditioning for early-stage products, opinion leader partnership development, strategic publication planning and large-scale physician education programs to support launches and later-stage lifecycle management. In particular, Martin brings unique insight into the special challenges facing global brand development and the innovative solutions that can be applied to them.
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Donna Tuths,
Regional President, Ogilvy Healthworld North America
 Donna manages Ogilvy’s consumer healthcare practice. Donna joined the agency in late 2003 to focus her consumer marketing expertise on healthcare clients after a long tenure working with telecommunications, media and high-tech clients. She jokes that she “finally joined the family business!” Her Father was a general practioner and her Mother and Sister are registered nurses. An integrated marketing executive with 20 years’ experience in consumer and B2B marketing, she has held senior positions in advertising, direct marketing, interactive, and management consulting. Currently, Donna leads a major initiative for Wyeth Women’s Healthcare, creative relationship marketing programs in five therapeutic categories. She also led development of a unique Ogilvy offering, a CRM platform for marketing to healthcare professionals, aimed at improving the doctor-patient dialogue and optimizing professional marketing effectiveness.
As the former President of Organic New York, Donna brings a wealth of experience in digital channels and marketing. Prior to that, Donna was Managing Director of Y&R Wunderman New York, where she developed award winning brand and direct marketing campaigns as global lead for the AT&T and IBM brands. Donna began her career in management consulting working her way up the ranks at Coopers&Lybrand Consulting from associate to principal. She became a partner in the Communications and Media practice at Andersen Consulting (now Accenture) in 1996. Donna was recently named co-director of the Institute for Women’s Leadership’s Health Partnership, a national organization of healthcare professionals, marketers and advocates focused on improving health outcomes for women through dramatic change for patient and physician education. . She holds a B.A. from Barnard College, a M.A. from Johns Hopkins Paul Nitze School of Advanced International Studies and International Economic and European Studies, and an M.B.A from the Yale school of management. Donna resides in Pelham, New York, with her husband and three sons.
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