We offer comprehensive medical education programs with global reach that are fully integrated with the Ogilvy Healthworld and the WPP network. We provide processes and tools to communicate efficiently and economically, from precommercialization forward throughout the life of the brand. Our programs range from close-contact expert advisory panels, posters and journal supplements to massive rollout programs involving thousands of physicians. In all media—across the Web and around the world—you'll find Ogilvy Healthworld Medical Education at the helm of award-winning programs, with services that include: Strategic Planning Our strategic planning group charts successful courses for brands using unique tools and processes, marketing know-how and scientific expertise. We spot trends and change market perceptions. Clinical Development and Publications Management Experienced medical writers work closely with authors, editors and publishers to provide our clients with a full range of publishing options.
Opinion Leader Development In coordination with our in-house database management group, we are experts at identifying and recruiting the most appropriate opinion leaders for a brand. Meetings From an intimate roundtable to an international congress, we design programs that generate interest among critical audiences. Corporate Incentive Programs We offer extensive in-house Web design and database capabilities. Seasoned travel staff and trip planners create unique, memorable and well-received events each year for any number of participants. Field Force Programs We transform dry technical data into innovative and understandable educational and motivational materials, resulting in unprecedented levels of field force awareness and participation. Promotional Programs Our high-quality direct mail, case studies, Web sites, newsletters and customized leave-behinds support medical education initiatives, helping you make contact with hard-to-see thought leaders. Contacts: United States Martin Skeltonmartin.skelton@ogilvyhealthworld.com Asia - Pacific Graham Edwards   graham.edwards@ogilvyhealthworld.com
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