At Ogilvy Healthworld, our approach to building enduring brands, called 360 Degree Brand Stewardship^TM, is based on the belief that every point of contact builds the brand. Every touch point—from advertising to packaging, from sales force tactics to conference strategy and beyond—must reflect the same deep insight and contribute to the campaign as a whole.

Throughout our network, we utilize a single proprietary tool kit—called the Butterfly—by which we steward our clients' brands.

The Butterfly provides a time-tested pathway to reaching the deep insights necessary for an enduring brand and then turning those insights into successful communications programs. It is also completely scalable: the time it takes and the investment it requires depends entirely on a client's needs and available resources.