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Ogilvy Healthworld creates global and local professional campaigns that accelerate brand sales from the earliest stages of product development. Whether for launch, additional indications or bringing new strength to a mature product, our planning, creative development and deployment meet the highest standards of ethics, regulatory compliance and effectiveness. Our services and strengths include: Compelling Professional Strategy and Creative We create global campaigns designed to involve and stimulate local affiliate buy-in from the earliest stage. Our deliverables include comprehensive physician advertising programs, detailing materials, direct mail, exhibition booths, Web sites, promotional aids and more. New Indication/Line Extension Development Many of the same techniques and services we successfully bring to product launches are, of course, applicable to mature brands. New indications or line extensions bring an opportunity to build on the success of a strong brand or help revitalize a weakening one. Positioning Workshops Ogilvy Healthworld facilitates Positioning Platform Workshops to identify the most compelling message across the broadest market span and foster consensus in the positioning platform, which becomes the basis of all brand strategies and development and execution activities that follow. |
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