Since the early days of DTC in the US, Ogilvy Healthworld has been at the forefront of the continually evolving sector of consumer and patient healthcare communications across all regions of the world. Our depth of knowledge and insight into consumer marketing and health communication is unmatched in the industry. Today, the marketing mix encompasses a wide range of approaches around the world, many of which we have pioneered. With the added cross-media power of WPP Group, Ogilvy Healthworld continues to create new awareness and generate scripts with unmatched strategic insight and award-winning creativity. Our Services Include: Direct-to-Consumer Advertising Whether branded, unbranded, infomercial, TV, print, out-of-home or online, we build 3 things into every campaign: condition education, brand awareness and drive to action. Relationship Marketing Direct-to-Consumer Communications Talking directly to consumers and patients helps move patients through the healthcare continuum. We can improve brand loyalty and generate superior ROI by conditioning awareness, diagnosis, treatment initiation and long-term compliance. We develop integrated campaigns dependant on the communication challenge, drawing on CRM online and offline and public relations activity.
Direct-to-Patient Communications We combine deep knowledge of patients' healthcare experience with insight into their mindset and behavior to create highly effective concordance and loyalty programs and materials—from patient acquisition to patient compliance. We draw on 30 years of Ogilvy’s CRM loyalty program experience. Global Patient Mobilization Since 1997, we have prepared markets in all regions of the world, including Europe, Asia and Latin America, for the introduction and evolution of consumer- and patient-directed communications. Leveraging lessons learned from fully evolved program models in the US, we have created global best practice models for launching integrated consumer campaigns. These address both internal process issues and external market engagement challenges, including ROI. Relationship Marketing Talking directly to consumers and patients helps move patients through the healthcare continuum from awareness, diagnosis and treatment initiation through to long-term compliance. Online and Digital Marketing—Digital and Interactive Our experts can deliver anything, from site building to search engine optimization, through to integrated online campaigns. Contacts: United States Donna Tuthsdonna.tuths@ogilvyhealthworld.com Europe and Africa Gloria Gibbonsgloria.gibbons@ogilvyhealthworld.com Asia-Pacific Graham Edwardsgraham.edwards@ogilvyhealthworld.com
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