Globalization in healthcare continues to evolve in sophistication. More and more healthcare brands are going global even as the rules of the road are being revised. Ogilvy Healthworld plays an important part in this changing dynamic. Our global reach, common strategic tools, local market resources and direct connection with Ogilvy, a world leader in global communications, provide powerful advantages for our clients. Moreover, this experience, combined with our recently awarded global assignments, continues to advance and define what is possible within the changing 21st century pharmaceutical marketplace. The Global Business Group (GBG) coordinates strategic development, market launch and tactical rollout activities across all key geographies, working to help build consensus in a way that matches client culture and ambition. We help connect the elements that will fully enhance the brand's global performance, and we are also able to help companies become smarter by sharing their best practices and experiences through their affiliates and people. GBG is also responsible for strategic integration across service areas. This means our clients' brand campaigns have complete, targeted consistency for KOL development, medical education, public relations, DTC and all other aspects of the launch. Adopting a network-roster approach to launches results in faster rollouts and greater brand consistency, as well as substantial cost savings.
Contacts: Americas Frank Honefrank.hone@ogilvyhealthworld.com Europe and Africa Rob Bensonrob.benson@ogilvyhealthworld.com
© Ogilvy Healthworld, 2008