Relationship Marketing - Services

Relationship marketing can strengthen the power of promotional programs by strategically aligning ongoing, relevant and timely communications to identified, high-value target segments, with proven results. Leveraging long-term relationships to inform a stream of increasingly targeted communications drives brand advocacy and greater ROI efficiency among both healthcare professionals and consumers.

E-Healthcare Strategies put the power of the Internet to work in promoting, marketing and strengthening brand relationships. Our work in this area covers the entire range of digital and/or online media as well as comprehensive strategic management capabilities for the brand's Intranet/Internet "e-profile." Interactive marketing can effectively reach both physicians and consumers with Intranet and Extranet access using e-learning and e-detailing programs and other interactive initiatives to fully enhance the marketing plan and deliver on the 360 Degree promise.

Customer relationship marketing enhances message delivery and strengthens the power of our client's promotional programs by strategically aligning relevant and timely communications to identified target segments. This enables more effective dissemination of tactical programs and greater ROI efficiency overall. Ogilvy Healthworld has achieved measurable success in reaching both consumer and professional audiences, locally and globally. Direct response marketing is able to reach and stimulate both healthcare professional and consumer target audiences, and can be a strategic adjunct to an awareness-building

campaign; a segment-focused, stand-alone program; or an important delivery mechanism in a long-term relationship marketing initiative. Regardless of its role in the marketing mix, the characteristics of a successful initiative include distinct and measurable objectives, a clear and compelling call to action and an efficient system of online and off-line fulfillment that provides valuable and relevant information in a customized and personalized way.